The exponential rise of technology over the past few decades has caused a dramatic shift in the way consumers make purchases. From large paperback catalogs and snail-mail payments to the swift tap of Add to Cart and electronic debit on a mobile phone, going digital has changed how people shop. It’s also changed the personas that purchasers portray – and made marketers across the world have to change up their game, opening new marketing careers to those who eat data for breakfast. Digital has always been a piece of marketing – but today, digital is marketing, and it’s created several marketing jobs that didn’t even exist 20 to 30 years ago. If you’re considering a career in marketing, these are the hottest marketing jobs for 2019:
Social Media, and Accounts Marketing Jobs
7. Social Media Professionals
Today’s social media professionals don’t just spend their days posting. Engagement is the key, and it takes many forms depending on a company’s overall goals. Business-to-Consumer (B2C) businesses might put outreach and engagement at the top of their social media list of activities, while a Business-to-Business (B2B) company may view social platforms as a means of real-time customer support or an avenue for troubleshooting.
Your role in today’s social media positions is to be the voice of the company and maintain company standards during all conversations, whether with prospective or current customers.
6. Chatbot Deployment Specialists
Chatbots are also in the vein of social media marketing jobs. More and more companies are implementing the use of chatbots to handle basic customer queries. When a customer’s questions cannot be handled by the bot, a live person must be available to handle these escalated queries. While you may not be on the production end, a chatbot deployment specialist works with live chat developers ensuring a smooth transition beyond the gatekeeper.
5. Media Purchasers
Media purchasers are one of the most important spokes of a company’s advertising wheel. As a media purchaser, you must identify prime media outlets and subsequently negotiate the promotion of your company’s products or services.
To be a media purchaser, you must have impeccable knowledge concerning the inner workings of your industry, and an innate ability to confidently reach out to potential media partners. Negotiations should be your forte, especially if your company is working with a tight budget. You should have a creative spirit – understanding data is important, but it’s not the most crucial aspect of marketing. A great media purchaser always feels the pulse of the buying public.
4. Account Planners
An account planner works closely with the media purchaser, as well as with production managers and the design team, helping with oversight and coordination of campaigns. The account planner focuses on the campaign’s delivery and overall tone ensuring it matches with the target demographic.
You must work well in a team environment, be imaginative, and possess strong commercial awareness. Account planners normally work with independent firms, so close liaisons with clients is a must. You might also work with focus groups that can provide feedback on your ideas, helping shape your message.
Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) Marketing Jobs
3. VR or AR Developer or Editor
Do you enjoy graphics and special effects? Are you especially creative? If so, and if you have a technological background, the VR or AR field could be perfect for you. Most people who enter the VR/AR field have a background in gaming and visual/video arts, or have extensive knowledge of several software suites. Depending on the nature of your knowledge, you could begin as an assistant developer or editor or step right into a director role. VR and AR are both swiftly being applied in various campaigns, and your technical and/or digital marketing knowledge could be highly sought-after.
2. AI Specialist or Data Analyst/Scientist
What used to be the stuff of science fiction has swiftly become reality. AI is a hot technological commodity today that shows no signs of slowing down. Data collection and analyzation has always been part of a marketing career, and if you can create a system that analyzes information and can apply it to marketing strategy, your services will be in high demand.
If this is your area of specialization, you probably have some type of technical degree, and/or a computer science background. You’ll need a solid data optimization understanding, and of machine learning and programming. Marketing has always been dependent on data, and people who can analyze and apply that data will continue to be in-demand.
1. Machine Learning Specialists
AI is one of the top skills sought among marketing careers today. The ability to manage machine learning in an AI application is a highly prized skill that digitally adept companies are seeking.
To succeed in a machine learning marketing career, you must be able to:
- Identify emerging AI marketing technology
- Understand statistics and other functions
- Have a computer science and programming background
- Feel comfortable interpreting and programming algorithms
These are the hottest marketing jobs of 2019 – but if technology continues its exponential upswing, just imagine what the future holds.