Rory I Martin
Over 22 years Web Marketing and Design. Continues to build upon expertise managing strategic marketing and sales initiatives. Skilled at strengthening and inspiring project teams, including management, creative and technical. Through project leadership, will build successful client relationships, provide direction and documentation for business and technical objectives, drive initiatives to completion and guide teams towards precedent work. Has an in-depth understanding of best-practice and methodology including Strategy, Analysis, Design, Development, Testing, Deployment and Support project phases with an emphasis on Brand Marketing for Search Engine Optimization, Search Engine Marketing, and Social Media Marketing.
RoryMartin.com1997 - CurrentPrincipal
Senior Marketing Manager for interactive e-commerce (Internet, Intranet, Extra-net) development projects. Include Enterprise Application and Internet Application development and design.
Experienced in the multiple project life-cycles for both product development and implementation.
Strategic business consulting including development of strategic plans, business development, channel development, branding and marketing strategy.
Management experience of 3rd party vendor process, change control, mediation and risk analysis.
Project and team leader for the development of CRM implementation methodology and project management process, including corporate training programs.
Conenza2008 - 2011Senior Marketing Manager
Rory was brought on to launch and maintain the Genentech, Goldman Sachs, Accenture, and Microsoft Alumni websites on time with the most current content as well as help preserve a strong relationship between Conenza and the client by providing the best implementation and maintenance support possible.
Developed a streamlined Marketing Procedure Program using the Conenza platform to scale for many clients concurrently.
Enhanced our core marketing initiatives by launching the Conenza.com website with the best possible search engine optimization targeting Fortune 1000
Designed features of the core product white label design and scope docs by writing user stories, drawing user flows, and mocking up graphical representations that enabled development with clear specifications for features.
QMobility2004 - 2008Director of Marketing, Business Analyst
Rory established a name for QMobility as a global leader in mobile technology sales / marketing training and seeding initiatives. Through training, education and evangelism, Rory is personally responsible for the growth of mobility sales channels including Windows Mobile Partners, Intel’s IC3 program, T-Mobile product launches as well as mobile applications for vertical markets.
Rory has served nationally as a public speaker for Intel and Microsoft training partner dealers, mobile operator support and sales centers, as well as global account managers for large master dealers of Windows Mobile products. As lead business analyst in the identification of solutions for QMobility’s customers, Rory provides strategic business consulting to clients including development of strategic plans, business development, channel development as well as branding and marketing strategy. Initially managing a new build of the Windows Mobile Fortune 500 seeding program, Rory has developed a video training business that delivers videos directly to the device.
Quick2Market2002 - 2004Principal
Managed privately owned strategic, creative and technical project services group. Provide international expansion, localization and business consultation, business development, strategic plan development, branding, graphic design, web interface development and write creative content. Work with team of partners consulting for creative and technical clients internationally.
Montana Banana2002 - 2003Business Development, Marketing Strategist
Organized and supervised all business development and marketing projects, seminars, and events. Directed the implementation of sales pipeline by incorporating ACT and sales funnel manager from DVRC.net. I’ve pushed the limits of the revenue generation processes within the organization.
Aris Corp.2000 - 2001Sr. Web Producer
Project Management responsibility for front-to-back web application and site development for Oracle and Microsoft development group. Oversee Proposal, Strategy, Discovery, Design, Development, Testing, Deployment and Support processes. Teams sizes of 2-10 and budgets of $500,000. Managed project plans, budgets, process, project accounting, client relations, quality assurance and communication. Delivered business, web and marketing strategy,
branding, interface development and information architecture.
Internet Development Group1998 - 2000Web Producer
WORLDCATCH.COM I provided user analysis and use case scenarios for an online fish auction site. Complete with state of the art auction technology, this site provided an online real time hub to buy and sell fish. Conducted user studies and analysis among a group of testing subjects and applied real world metrics to the application.
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