I’m a senior digital and product marketing consultant with 8+ years of experience crafting powerful brand messaging that helps my clients stand out in crowded marketplaces and creative integrated marketing campaigns that turn customers into advocates. I’ve developed strategic marketing campaigns for a dozen companies, from a Fortune 100 corporation to seed-stage startups and small businesses. I have extensive experience designing marketing campaigns for SaaS platforms, health tech products, and travel/tourism clients.
The Pennsylvania State University2008 - 2012B.A., Public Relations and Advertising
The Pennsylvania State University2008 - 2012B.A., Art History
WethosJune 2018 - presentSenior Paid Media Consultant
Wethos is a collaborative freelance platform built to connect teams of skilled marketing professionals with brands on a project basis. With more than 4,000 freelancers registered to their platform, Wethos needed to focus its marketing efforts on target client audiences to ensure constant projects for their professional network.
I’m currently developing the company’s foundational paid media marketing strategy across social media and SEM, design to establish brand awareness among the target B2B audiences and nurture potential clients through the marketing funnel, leading to more on-site lead conversions. My role includes performing social platform audits, developing campaign goals, objectives, and KPIs, creating a six-month growth strategy, and implementing all tactics.
CelmatixSeptember 2016 - July 2019Senior Product Marketing Manager
Celmatix is a biotechnology company transforming women’s reproductive health care through genomics and big data. During my nearly three years with the company, I led strategic positioning, go-to-market strategy, and paid marketing campaigns for two B2B product launches focused on health care providers, and two B2C launches focused on patients.
Here are the outcomes from the digital and product marketing campaigns I ran:
— Conceptualized, launched, and managed the company’s first direct-to-consumer brand awareness campaign, #SaytheFword, resulting in 3,500 email captures, 5,000+ social media mentions, 12.7MM impressions, and 80K post engagements.
Learn more at www.saythefword.com/our-story
— Designed the positioning and paid marketing strategy for MyFertilityCompass.io in collaboration with our product, user research, design, and engineering teams, maintaining a 22% conversion rate since launch in July 2018.
Learn more at www.myfertilitycompass.io
— Managed the Fertilome genetic test product launch and promotion strategy, leading to 100 prescribing fertility specialists across the U.S. and a 450 percent increase in product sales from 2017 to 2018.
Learn more at www.myfertilome.com
— Grew Celmatix’s corporate email database from 800 to 9,000+ and increased average monthly web traffic from 2K to 10.5K unique visitors in just two years.
AskTiaSeptember 2018 - November 2018Senior Paid Social Media Consultant
AskTia is a women’s healthcare company that builds apps and clinics that combine gynecology, primary care, and wellness.
I was brought on as a paid social media consultant to audit and streamline AskTia’s paid social strategies in order to increase sign-ups for their new wellness clinic, set to open January 2019.
My work grew their campaign’s impressions and landing page views by 60% while reducing cost per result by 40%.
ShodoggMarch 2013 - September 2016Corporate Communications Manager
Shodogg was a media technology company that enabled cross-platform consumer advertising experiences.
During my time with Shodogg, I led all marketing efforts, including digital, email, event, product, and sales enablement.
Here are the highlights from my work:
— Created product marketing and sales support collateral for two mobile content sharing apps, resulting in $1.7MM+ worth of new business contracts.
— Executed a nationwide consumer research survey of 1,200 participants with Frank N. Magid Associates and personally led 50+ product usability focus groups for an app prototype.
— Oversaw public relations, including the hiring and management of five marketing and design agencies, resulting in 20+ media placements, including placements in TechCrunch, VentureBeat, Variety, and CMO.com.
— Designed and launched the company’s first email marketing campaigns to 3,000+ subscribers, generating a 50% average open rate and 7.3% CTR.
— Led event marketing efforts for more than 15 events and on-stage demos, including the 2014 Techweek New York LAUNCH competition, which Shodogg won out of 46 competing companies, collecting $50,000 in cash and prizes.
TierneyJuly 2012 - March 2013Public Relations Coordinator
Tierney is a full-service agency that focuses on advertising, PR, interactive, and media.
During my time at Tierney, I worked with a range of clients including Verizon Wireless, Pennsylvania Tourism, The Pennsylvania Department of Community & Economic Development, The Pennsylvania Wilds, Visit Philadelphia, and the Hershey Harrisburg Regional Visitors Bureau.
I also managed material development, media, and on-site event relations for Groundhog Day 2013, resulting in 18MM+ impressions.
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