Remote marketing jobs are currently in demand, mostly thanks to the internet age and digital revolution.
If you’re hoping to become one of the 52% of workers who regularly work from home (or anywhere else you choose), there are a few ways to make yourself stand out from the crowd. When added to your resume, these skills may give potential employers and clients peace of mind about your worth as a remote marketer.
Remote work relies heavily on technology. Computer, printer, wifi connection, email – these are just the basics of a home office setup for remote work. When you work from home, there is no “tech support.” Instead, you’ll need to fix your own issues, and you’ll need to fix them quickly. Sure, you can call someone for the really big problems, but you should have at least a basic understanding of your hardware and software.
There are several struggles you may face when working remotely. Self-discipline is often the biggest issue new workers face. Because you aren’t required to clock in at 9 a.m. each day, it’s all too easy to hit that snooze button again and again.
Many remote marketers procrastinate with projects, both big and small, which can lead to frustration for your boss or client. If you have great self-discipline, you’re already ahead of the game.
Do you thrive on autonomy? Have you always hated group projects and a supervisor looking over your shoulder? If so, remote work may be perfect. Remote marketing jobs require an independent spirit. While you will likely interact with colleagues and clients via email and other electronic communications, you may start to miss the typical office chitchat and water cooler gossip.
Many people combat the loneliness with a quick trip to the coffee shop or a short break for socializing. Overall, though, independent types do much better working from home than those that prefer group settings.
Communication skills are great for any job, but they’re absolutely essential when you work from home. You can expect a barrage of emails, phone calls, and video chats as a remote marketer, and prompt responses are a necessity. Make sure your writing skills are up to snuff, too – grammatical errors and spelling mishaps make you look unprofessional.
Time management isn’t just about self-discipline and procrastination. In fact, many people who work remotely find that the opposite is true – they struggle with work/life balance.
Many remote marketing jobs require nearly constant connection with clients. You may feel the urge to check email, analytics, and other work-related tasks when you’re having dinner with family or attending your niece’s graduation. Don’t. If you make yourself available during non-business hours, you’re setting yourself up for burnout. Make a work schedule, and stick to it. Boundaries are an absolute must when you’re working from home.
While you may not have room for a dedicated home office, you should at least have a good filing system when you work from home. Excellent organization skills help ensure your work papers don’t get mixed up with your mortgage papers. It also helps ensure your client’s information stays confidential and easily accessible. Most of all, organization makes you seem more professional.
Remote marketing jobs often require additional skills beyond typical “marketing” requirements. You may also need writing experience, managerial experience, financial experience, etc. Because remote jobs tend to be fluid positions that cover a range of small tasks, you may expect to wear many hats throughout the day. It’s important to remember that remote work = flexibility. That means flexibility for you, of course, but it also means flexibility for the boss or client.
Research and Learning
Good research skills go hand-in-hand with remote work. The good news is that Google is right at your fingertips.
Marketing is an ever-changing world. You will likely need to brush up on old skills and research new trends on a weekly, if not daily, basis. By keeping up-to-date with the latest information and continuing marketing education, you can “wow” your clients and set yourself apart from your competitors.
Don’t have some of these skills? That’s okay! Just remember to focus on the ones you do have; you can learn the rest later.
Remote marketing jobs are well worth the effort it takes to cultivate a strong professional profile.
And if you’re new to marketing in general, here are a few more skills you should know.
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