Marketing is a complex process. Measuring your ROI and gathering the right marketing resources is even more arduous. According to Hubspot’s 2019 marketing survey, the biggest challenge businesses face is generating leads and traffic, followed by proving ROI on marketing activities.
And while digital marketing competition seems fiercer than ever, there is an upside – Consumers are more interested in brand values than ever before. According to a recent study, “8 in 10 American consumers aged 20 and older said they would be more loyal to purpose-driven companies, with 77% noting they feel a stronger emotional connection to purpose-driven companies.”
For a brand with a strong identity that knows its value proposition, the only challenge lies in finding those loyal customers – and knowing which marketing resources can help.
1. Facebook Comment Guard
Using automation in marketing is a slippery slope. It’s convenient for brands, but consumers are instantly put off by robotic responses or any hint of spam. Doing automation in a down-to-earth way is possible, as long as you’re providing value to your audience. Facebook’s comment guard allows you to send automated private message to those who comment on certain posts. In this sense, Facebook can help you generate and keep track of leads for free. For ways to use comment guard, check out this Medium post with 5 unique examples for small businesses.
2. Google Alerts
It’s perhaps the simplest and most obvious way to track your brand reputation. Yet many businesses miss this kind of low hanging fruit, assuming it’s too simple to really provide the insights needed. Luckily, there are ways to enhance Google Alerts to serve you even better. Brands typically use these alerts to track company mentions – Keep on top of who is talking about your brand and respond to build relationships. In addition, Google Alerts can assist you in tracking backlinks, a valuable way to gain ground in SEO and get more traffic to your site. Another option is to set alerts for your own blog post titles to make sure that you receive full credit if someone republishes your content.
Canva is a user-friendly platform for creating polished graphics without any special graphic design skills. The platform offers templates for different social channels like Instagram and Facebook, lets you choose from a library of graphics (some free, some paid), and helps you upload and edit your own graphics. A few lesser-known things Canva can help with? Brands can create professional letterheads under the ‘documents’ section, as well as brochures, presentations, and customized social media icons.
4. Facebook Invite to Like
For those who aren’t the most Facebook-savvy, Facebook’s invite-to-like tool is easy to overlook. However, it can drastically boost your page’s reach and audience size. If you boost a Facebook post, those who like the post but don’t yet follow your page can then be invited to like your page. In this sense, Facebook is the ultimate lead generation platform. Once someone expresses interest in your content, you gain an opportunity to personally invite them to like your page. This moves them to the next stage in your funnel.
Slack is most commonly used as a collaboration and communication tool. But in addition, many applications can be integrated with Slack – including Mailchimp, Hootsuite, and many other platforms commonly used for marketing campaigns. Slack can serve as a truly seamless marketing resource with access to metrics, social campaigns, and everything in one place. Teams can review posts and campaigns together, track and compare analytics among campaigns, and more.
6. Youtube Competitor Research
If you’re already creating video content or looking to begin, it’s useful to do some research first. Now reaching more people than television, Youtube is saturated with video content, and you’re probably not the first to talk about your topic. So how do you get noticed? Begin typing in a topic you’d like to make a video on. See what keywords pop up as suggested searches. Then, look at the top videos for those keywords. The idea is to outperform – to create a better quality video with more information than the competition.
To be a thought leader in your industry, you need to keep up with trends and news. You don’t want to be producing content and covering topics that have been covered more thoroughly by someone else. Feedly is just the tool for staying on top of industry news, as well as getting inspiration for what you want to talk about next. For example, if you’re in the retail industry, you may want to follow competitor stores, retail news platforms, or specific hashtags your audience might be using. In addition, if you’re out of content ideas, Feedly can help you locate just the right blog post to share with your audience.
Maximizing your marketing resources doesn’t mean you have to break the bank. With a mix of free and affordable tools, you can access far more information about your brand reputation and industry, while getting in touch with the right people on social media.
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