We are seeking a creative, high performing and analytical talent who has a passion for growth marketing and will keep the brand top of mind.Reporting to the General Manager, the VP, Growth Marketing will be a hands-on, data driven marketer who can optimize current marketing initiatives and explore greenfield opportunities to grow the business.
Own end-to-end acquisition strategy and implementation across multiple channels
Monitor sCompanycriber behavior – acquisition, retention and viewing – to identify trends and uncover insights that help drive sCompanycriber growth and shape marketing strategy
Drive acquisition product strategy and roadmap; work with cross-functional partners to prioritize initiatives based on expected impact and effort.
Lead funnel optimization efforts in tandem with product and analytics. Design experiments to uncover and verify incrementality
Define customer segmentation strategy to enable efficient customer acquisition across responsible channels. Create hypothesis prioritization and building experimentation roadmaps with and for programmatic buying partners
Efficiently deploy acquisition budget to hit aggressive budget targets
Collaborate with cross-functional team members (e.g. research, consumer insights, content) to align efforts and enhance group performance
Work with Distribution Partners to drive content and service promotions
Partner with internal teams to promote the service on O&O properties
Bachelor’s Degree in marketing, finance, engineering or related field preferred, or equivalent combination of experience and education
Minimum 8 years growth marketing experience in high-growth companies
Demonstrated track record in growth experimentation and funnel optimization
Direct-response, performance marketing, and paid advertising background
Expert in one or more of the following acquisition channels Display, Social, SEO/SEM, mobile, and video
Experienced with lifecycle marketing with specific focus on driving conversion from signup to paid
Cross-functional leadership experience, working with marketing, product, engineering, analytics, creative and finance to drive performance
Experience owning and managing a budget, creating forecasts and Organizationels for program performance and cost
Highly analytical with experience pulling data, building reports and analyzing large sets of data
Strong oral and written communication skills
Poised under pressure and comfortable influencing colleagues and senior leadership even if they are not “equal” in title / status.Strong verbal communicator; thoughtful, clear writer
Demonstrated passion for and knowledge of tv and/or film content
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