Who we are
BNY Mellon is a global
investments company dedicated to helping its clients manage and service their
financial assets throughout the investment lifecycle. Whether providing
financial services for institutions, corporations or individual investors, BNY
Mellon delivers informed investment management and investment services in 35
countries. As of March 31, 2019, BNY Mellon had $34.5 trillion in assets under
custody and/or administration, and $1.8 trillion in assets under management.
BNY Mellon can act as a single point of contact for clients looking to create,
trade, hold, manage, service, distribute or restructure investments. BNY Mellon
is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).
Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit
our newsroom at www.bnymellon.com/newsroom for the latest
BNY Mellon Marketing
It is an exciting time to join BNY Mellon Marketing.
Under the leadership of a new Chief Marketing Officer, Marketing has embarked
on a transformation to drive even stronger brand recognition and increased
client loyalty to drive organic growth. We are creating a world-class marketing
organization, comprised of new strategies, people, processes and capabilities,
integrated to deliver business results. Marketing and Corporate Strategy both
report into the Banks head of Strategy, and have a close, collaborative
partnership to develop and execute the Companys top growth initiatives.
Role description and opportunities
This individual will be
part of a growing digital marketing demand generation team that is leading
revenue-driven marketing across BNY Mellons global brand and businesses. We
are looking for someone whose passion is marketing automation and database
marketing. A digital marketer who is looking to improve the return on marketing
efforts and create demand for products and services. If you are a
forward-thinking leader, looking to join a team that is automating impactful,
engaging digital marketing experiences, then come join us.
This senior leader will
have a thorough knowledge of and ability to drive strategies in demand
generation to support internal business marketing efforts that entail building
journeys for key audiences, in complex global financial businesses. You will
also play a key role in bringing new digital products to market. You will
collaborate with other digital marketers and business stakeholders to capture
requirements and translate them to create compelling revenue-driven and
Key responsibilities include the following
strategic creation/optimization of marketing automation methodology and
innovative, creative demand generation and marketing automation solutions and
change in the enterprise organization
business requirements into actionable demand generation campaigns
define and document requirements for campaign development, workflow, internal
and external checks for marketing automation and email systems
organized programs in marketing automations systems nurtures, emails, landing
pages, managing segmentation, records and campaigns in Marketo
campaigns to senior stakeholders strong verbal, presentation and written
communications skills required
estimate feasibility, cost, time, and compatibility with hardware and other
projects that include assigning work to junior associates, off-shore resources
and vendors, maintain budget while monitoring quality and managing stakeholder
campaign tactics to engage key audiences and build prospect and customer
journeys for complex global financial businesses
candidate should ideally have these qualifications
self-starter, ability to be a team player, highly-detail oriented and ability
to improve and raise the marketing automation bar
years of industry experience. Financial services exposure preferred
experience with Marketo required (Marketo Certified Expert preferred)
knowledge of Human/User-Centered Design principles
knowledge of Adobe Analytics, Salesforce CRM and Salesforce Marketing Cloud is
of MarTech platforms and integrations event systems, webinars systems, video
systems, email testing tools (e.g. Litmus) and website CMS systems a plus
understanding of B2B sales and relationship process, especially for long sales
of best practices in B2B marketing, interactive marketing and global demand
generation with a heavy emphasis on process, optimization and measurement a
plus; account-based marketing experience preferred
in email and campaign quality assurance and testing
with latest trends in digital marketing
This role will be based
in New York.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
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