At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics, vehicle components and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
Talk about a mantra. Life’s Good with LG! We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you’re encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That’s why we deliver sure rewards for exceptional performance and offer industry leading benefits including 100% company paid premium medical, dental and vision benefits, an employer matching 401K, eleven paid holidays per year, and paid time off; Come join the team!
Key Responsibilities • Responsible for the management of all social media communication through various channels including Twitter, Facebook, community forums, etc. • Coordinate and lead with web team all related Customer Support experience related to LG.com • Collaborate with LGEUS Marketing, Customer Service and Legal teams to establish brand guidelines for messaging, tone, style, and quality. • Oversee community management, monitor VOC on review sites, and reply/resolve consumer issues as needed. • Build metrics-driven marketing strategy and measure KPIs through analytics and distributing reports with actionable insights regularly to stakeholders. • Utilize Sprinklr to accurately measure agents’ performance and to improve QOS by monitoring survey comments via social media outlets. • Consistently research and identify trending topics, current events to guide engagement efforts, and best practices in digital marketing and customer services. • Conceptualize and create eye-catching digital media contents for social media, community forums, and LG.com. • Ensure online campaigns, other digital marketing and customer service strategy is fully aligned to overall brand marketing strategy. • Build mutually-beneficial partnerships with complimentary external brands for promotions to aid in brand building and deepen consumer engagement. • Manage a team of 4+ with the responsibility for coaching, mentoring, providing feedback, and career development.
Education/Experience (related Experience) • Bachelor’s Degree required (Preferred in Marketing, Digital Marketing, or Communications) • Minimum of 5 years of digital marketing experience on consumer-facing global brands as a social media manager at a large corporation required. • Working knowledge of using Spinklr (social monitoring dashboard and reporting tools) to identify/troubleshoot Sprinklr technical issues. • Solid knowledge of Search Engine Optimization (SEO) keywords, keyword research, digital analytics (Google or Adobe) • Ability to travel approximately 10%
LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.
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