Utilize broad expertise or unique knowledge in leading and performing assignments to optimize opportunities with current and potential external partners with the goal of sourcing additional investments or distributing securities, promoting products and technology, and/or identifying new strategies and products. Interpret reports and records and provide value-added expertise. Exercise independent judgment in conducting research and determining methods and procedures on new or special assignments. May operate in a lead or supervisory role.
KEY JOB FUNCTIONS
- Develop and execute high-level strategies to expand volume and increase customer base. Manage key internal and external relationships.
- Consult with current and potential external partners in developing programs, products, and initiatives. Review market research and present insights and in-market learning.
- Conduct strategic planning for large accounts. Provide consulting support, best practices, and project management. Support customers in developing outreach strategies and events and identifying key markets.
- Develop and lead market research. Independently determine methods and procedures. Identify, analyze, and interpret key competitive issues and opportunities. Assess implications of market developments. Provide high-level recommendations.
- Resolve concerns on significant matters. Devise creative and effective solutions.
- Propose and collaborate on technology and product updates.
- Design, modify, install, and/or maintain metrics that drive and measure business performance. Produce highly complex reports. Deliver presentations.
- May complete projects or participate as a team member on projects at the highest level of complexity.
Bachelor’s Degree or equivalent required
4+ years of related experience
- Background in B2B and technical product marketing and product launches preferred
- Partner and/or field expertise with an ability to communicate and influence across levels
- Develop product positioning, content and messaging that differentiates Fannie Mae’s products
- Ability to communicate the value proposition of the products to the sales and account teams and develop tools that support the selling process of Fannie Mae’s products
- Cross-group collaboration/people skills, including leading cross functional teams and advertising agencies to ensure successful product launch
- Understand product development lifecycles to be able plan go-to-market strategy and launch plans in conjunction with product development
- Develop success metrics for campaign success measurements (e.g., KPIs) and be able to analyze and report campaign progress
- Detail-oriented, meet/exceeds deadlines, can manage a high volume of deliverables
As a condition of employment with Fannie Mae, any successful job applicant will be required to pass to successfully complete a background investigation.
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