The primary responsibility of this position is to develop, manage, and implement strategic account marketing and communications plans for our key department store and fashion accounts based mainly on east coast and New York. The main objective of the roleis to deliver on global brand objectives and aim to increase sell-through for our key account partners by implementing brand marketing plans across all channels.
This role encompasses the strategic planning responsibility across all areas of marketing as relevant for each account including in-store point of sale & fixture programs, windows, outbound marketing tactics across paid media and social, as well as retailer-facing mechanisms. Acts as the primary wholesale marketing lead and conduit between the U.S. sales team, SOREL Brand Marketing, and the account marketing partners for which the position is responsible. The position will drive the planning calendar as well as the design, build and delivery of key account presentations.
Proactively leads, drives, and partners with key account personnel across buying, marketing, and in-store personnel, depending on account. Acts as the lead SOREL omni-channel marketing representative with the accounts, driving the strategy, budget, and plans for the accounts to which the role is responsible.
Works closely with Global Brand Marketing team to ensure brand and strategic consistency across N. American efforts. Partners closely with North America sales leadership and sales representatives to identify growth opportunities, areas of focus, and alignment on marketing efforts to support wholesale sell-through objectives.
This role is results-driven and is responsible for establishing, optimizing, and reporting on KPIs and results of all programs and spend against initiatives.
Briefs internal creative teams to create content and messaging that works to achieve brand and account goals by considering the application of existing brand campaign assets as well as advocating and delivering on account-specific needs.
This position’s key stakeholders are members of the Global Brand Marketing and North America sales leadership teams. As such, this position will work closely with the following:
Global Brand Manager and associated agency partners in driving outbound and site marketing strategies for accounts that deliver against SOREL brand objectives while driving lower-funnel account objectives.
Global In-Store Marketing Manager to ensure consistent application in-store across key account channels and in the determination of multi-channel plans for accounts that include an in-store marketing presence.
U.S. and Canada Key Account Marketing Managers to ensure consistency of strategy is aligned and best practices are shared across N. American efforts
VP, North America Sales, U.S. regional sales managers, and U.S sales representatives.
Manage key account marketing budget. Work closely with VP, Global Marketing and VP, North America Sales to make strategic recommendations based on SOREL brand, business, and wholesale sales goals.
Responsible for management of timelines and key account planning calendar so that initial key account strategies are ready to present prior to the seasonal sell-in meetings.
Responsible for Go-To-Market presentations across brand and key account initiatives including hosting webinars, development of sales meeting presentations, seasonal marketing presentations, and all tools/assets related to sell-in.
Help facilitate the SOREL brand presentation at tradeshows and showrooms (graphics, tools, displays, etc.)
Travel to Key Accounts for necessary planning, presentation and follow-up meetings on a regular basis and especially during key times such as pre-line meetings, line presentations, and marketing meetings.
Educate key customer account marketing personnel on SOREL brand strategy and goals.
Perform seasonal assessment of competitive landscape as it relates to account marketing initiatives.
Drive consistent, regular communication for SOREL US sales force when in market and in planning seasons.
Perform other duties as assigned.
JOB SCOPE A high level of professionalism and outward demonstration of acumen related to role and understanding of the business is critical to the success of this role. This position requires a desire and proven ability to drive for results across the core responsibilities of the role from strategy through to execution and including relevant and timely reporting of the results.
This position will manage multiple projects at a time and must be adept at project management and prioritization. Position requires strategic and effective communication with all external Key Account Partners and all levels of the internal Sales and Marketing Management teams.
This role is responsible for driving and communicating directly with Customer Account contacts. It will be crucial to develop a strong business partnership with these individuals to ensure the marketing strategy is carried through at the account level.
Job involves a significant degree of complexity and frequently participates in strategic meetings with high visibility to internal sales, senior-level contacts at SOREL key account partners, and across Marketing.
JOB CONDITIONS This position will be based at SOREL’s HQ office in Portland, OR in NYCJob requires travel (~35%) throughout the US and on weekend and evening meetings (sales meetings, set-ups, presentations) and may exceed 8 hours per day and/or 40 hours per week during peak season.
The Ideal Candidate
You will have a strong interest in fashion and trends and with great knowledge of major USA accounts and market needs.
5+ plus years of Account Management experience with a proven record in department stores/fashion/luxury within the USA market – focus on East Coast.
Strong knowledge of wholesale business, retail math and retail profitability
Confident in dealing with department store clients and managing all aspects of the account, working under seasonal brand directive and to deliver to client deadlines.
Excellent interpersonal and communication skills with the ability to work cross functionally with exceptional project management, organizational, and administrative skills; and the ability to multi-task and prioritize multiple projects with varying deadlines.
Must demonstrate team and leadership skills, including ability to influence others across various stakeholder groups
Understands the complexity of multi-channel marketing across all consumer touchpoints and effectively interprets business goals and marketing strategies.
Ability to build strong relationships and key strategic partnerships with priority wholesale accounts with the proven ability to communicate and influence individuals and teams at various levels and from various fields of expertise.
The ability to solve problems, operate independently and with discretion, and work effectively under pressure is imperative.
Translate market knowledge, trends and analyze the retail landscape to advance the SOREL brand
Must take initiative and be resourceful in finding answers.
Must have advanced Excel and PowerPoint skills.
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