It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
The Sprite Brand Manager will play a key role to help deliver the objectives of the Sprite brand and will be responsible for stewarding key marketing, bottler, and customer strategies to ensure Sprite continues to deliver volume and revenue growth. Candidate should be experienced with and have a passion for marketing a youth-targeted lifestyle product, while also understanding the key role of the shopper/home category manager when it comes to getting the product into the house. She/he should have a keen eye for passions and style trends that influence youth culture, and be well versed in pop culture to ensure that brand drives its relevance and affinity among the highly coveted multicultural teen and young adult. While general CPG brand skills are required, candidate should have a savvy and entrepreneurial spirit and be comfortable championing a brand that challenges the status quo. A proven ability to drive innovative business solutions and motivating/leading internal and external teams is a must.
+ Deliver North America brand growth and financial targets for volume & revenue to reach yearly goals on our path towards our 2020 Ambition
+ Help develop long-term growth strategy and annual brand plans for how the brand can win inside and outside the SSD category
+ Illuminate the brand potential and strategy to inspire our key customers and bottlers to drive support and commercial acceleration of our brands in key markets and retail channels
+ Identify key business priorities and work with cross-functional group to bring the brand’s marketing efforts to life in the market place
+ Work with agency and cross-functional partners to develop brand and retail marketing programs and supporting material.
+ Lead cross-functional teams on work assignments and tasks to provide sufficient direction and manage timeline milestones so desired objectives can be achieved.
+ Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within/under budget
+ Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business
+ Prepare reports / presentations as needed (e.g. monthly performance reports)
The Ideal Candidate Will Have (Job Requirements):
+ Minimum of 3 years of experience in brand marketing. Consumer Packaged Goods (CPG) experience is ideal.
+ Strong analytic skills, experience with Nielsen, strategic thinking, creative thinking, team first leadership, planning, organizing, problem solving skills
+ Ability to motivate and influence cross-functional team members
+ Passion for understanding consumer behavior and uncovering insights
+ A keen eye to spot new trends
+ Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
+ Solid understanding of promotion and media planning – both grassroots and across major mediums (OOH, radio, print, new digital)
+ Creative Skills: The ability to guide and recognize great work when approaching all aspects of brand and innovation management.
+ Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving.\
+ Excellent written, verbal, and interpersonal communication skills
+ Need to have thick skin, appreciate personality with a purpose, bring good energy and have a good sense of humor.
Education: Bachelor’s Degree, MBA preferred or equivalent work experience
Related Work Experience: 3-5 years of brand management / marketing experience
BUILDING BRAND VALUE
Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.
Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources) for consumers and customers.
Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.
BUILDING BRAND LOVE
Brand Marketing Strategy: Knowledge of information needed to define brand strategic corridors and develop appropriate business solutions for national and local market activation.
Brand Marketing Development: Ability to lead the development, communication and stewardship of brand positioning, architecture, and guidelines to develop compelling consumer/shopper programs
Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for the brand and Company in the minds and hearts of consumers.
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.?
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