Today’s marketing roles continue to be attractive and for good reasons. Marketing managers are often well-paid and have a secure job. In fact, research from the U.S. Bureau of Labor Statistics highlights that the demand for marketing managers between 2016 and 2026 is faster than average at 10 percent. The data also reveals that marketing managers made a median annual salary of $117,130, as of May 2018. But if you’re looking for entry-level marketing jobs, then there a few tasks you can do to stand out from the crowd. Try these effective tips and techniques to stand out among the crowd:
1. Develop Your Personal Brand
Brands aren’t limited to businesses. They are for people, too. While it’s important to focus on fine-tuning your resume to beat the resume bots, it’s just as essential to building up your personal brand. Today’s savvy employers are scouring the internet to learn more about their applicants. Research shows the impact of social media on hiring with as many as 33 percent of employers discovering content via social media that led to hiring a candidate due to the professional image of the candidate’s site. So, it’s worth developing your personal brand by creating a consistent story across all your social media channels. For example, ensure your public social media profiles link to your professional website or online portfolio.
Use a recent picture you took within the last five years that shows the professional image you want to convey and make sure all your profiles share this page. Also, focus on your niche and showcase your best projects. Consider including a video to demonstrate your capabilities and show off your personality.
2. Monetize Your Social Media
Affiliate marketing on your social media websites can help you demonstrate your marketing skills to potential employers. You can also show how you engage with your social media community and drive them down the sales funnel by using witty but thought-out content that’s relevant to your audience. Focus on social media platforms your potential employers are already on, such as Instagram, Facebook, LinkedIn, and Pinterest. Also, consider listening to marketing podcasts that can give you a few tips to help you improve your skills as you learn techniques for monetizing your social media.
3. Get Certified in Digital Marketing
Education is paramount if you want to get a chance of being considered for coveted entry-level marketing jobs. The great news is you don’t have to take on a mountain of debt to learn essential digital marketing topics or tools. Consider auditing a digital marketing course or two or getting a certification from a massive open online course or MOOCs like Coursera or edX. You can learn a whole slew of digital marketing subjects like marketing analytics and social media marketing from top schools like Harvard, Northwestern, and the University of Pennsylvania. You can also explore platforms like Udacity, HubSpot, and Google, for obtaining certifications in digital marketing tools and subjects, including email marketing, SEO, and Google Analytics.
4. Build a Blog
A blog is an ideal way to demonstrate your digital marketing skills upfront. You can use your blog to display your copywriting, UX design, email marketing, SEO, and social media skills. You can post reports of how you’re growing your blog to help demonstrate your ability to engage and convert prospects. Just remember to value quality content over quantity to attract your target audience.
5. Dive into Digital Marketing Freelancing
Today’s gig economy and side hustles are often gateways to entry-level marketing jobs. That’s because freelancing allows you to build a list of clients while practicing your skills. If your clients love the work you are doing, it may even lead to your entry into an entry-level marketing job you want.
Even if you don’t have a college degree, it’s possible to get your foot in the door and get in front of competing candidates for a chance at the entry-level marketing jobs you want. Just use these tips and techniques to demonstrate your capabilities and potential, and you’ll be on your way to working in your dream career.
Register as a candidate instead? click here →