The exponential rise of technology over the past few decades has caused a dramatic shift in the way consumers make purchases. From large paperback catalogs and snail-mail payments to the swift tap of Add to Cart and electronic debit on a mobile phone, going digital has changed how people shop. It’s also changed the personas that purchasers portray – and made marketers across the world have to change up their game, opening new marketing careers to those who eat data for breakfast. Digital has always been a piece of marketing – but today, digital is marketing, and it’s created several marketing jobs that didn’t even exist 20 to 30 years ago. If you’re considering a career in marketing, these are the hottest marketing jobs for 2019:
So you’ve sent out a hundred applications, had some emails back and forth, scheduled a time, prepped your outfit, primed your talking points and showed up at the interviewers desk.
An interview can be pretty precarious – there’s a million different landmines you need to dance around, while putting up your best face. While that sounds a bit daunting, there are 5 key things you need to avoid and be wary of. As long as you’re cognizant of these, the rest should take care of itself.
LinkedIn is a mixed bag.
On one hand, playing host to about half a billion of the world’s professionals, it’s simply unmatched for finding opportunities, sourcing business deals or generating leads.
On the other hand, the signal-to-noise ratio is often overwhelming, and finding visibility (or rather, the right kind of visibility) can be a chore.
Done right, though, LinkedIn can offer you a level of visibility and exposure to opportunity that can be absolutely transformative to your career. Businesses spend thousands of dollars optimizing their website’s SEO to rank well on Google – what people don’t realize is a lot of the same principles apply on LinkedIn.
We’ve put together some “quick wins” you can apply to your LinkedIn profile to dramatically improve your discoverability.
Just starting out your marketing career or feel the need to step up your marketing skills? We’re going to help you out with 7 skills that all new—and not so new—marketing pros need to have in their toolboxes. Some of these skills need practice to master, others are more technical, but all of them are essential to building a strong foundation for a career in marketing.