Marketing is a complex process. Measuring your ROI and gathering the right marketing resources is even more arduous. According to Hubspot’s 2019 marketing survey, the biggest challenge businesses face is generating leads and traffic, followed by proving ROI on marketing activities.
And while digital marketing competition seems fiercer than ever, there is an upside – Consumers are more interested in brand values than ever before. According to a recent study, “8 in 10 American consumers aged 20 and older said they would be more loyal to purpose-driven companies, with 77% noting they feel a stronger emotional connection to purpose-driven companies.”
For a brand with a strong identity that knows its value proposition, the only challenge lies in finding those loyal customers – and knowing which marketing resources can help.
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